Stop. Look. Listen. We worked with the Department for Transport to decide how we could create a national road safety programme that was as relevant as possible to today’s time stretched teachers and tech savvy young people aged 4-16. Rooted in in-depth qualitative analysis, we put forward a range of recommendations to shape a road safety programme designed to reach, resonate with and protect young people for the next decade. Now using these insights, we are developing a programme that is once again viewed as a beacon of good practice and fosters a vital lifesaving skill.
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