IGD’s campaign, Feeding Britain’s Future, brings together industry volunteers to inspire the next generation through employability skills workshops. But they wanted a way to maximise this impact. We took this challenge head on, creating a brand new visual identity and short film that would appeal to young people and showcase the breadth of dynamic, innovative and fast-paced careers within the food and grocery industry. Once the identity was agreed, we created volunteer and student-facing resources to support the programme, as well as increasingly looking at ways to take it to the next level.
LifeSkills created with Barclays
The most impactful employability programme for young people
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