Innovation, creativity and technology in primary schools

John Lewis came to us wanting an education programme that reflected its role as a champion of innovation and craftsmanship. This led to the creation of Bringing Skills to Life, a programme that seeks to inspire children to develop practical skills and become creative thinkers.

Managing everything from creating education resources to coordinating competitions and digital development, the programme has seen real cut through internally and externally. Since its introduction, Bringing Skills to Life has directly correlated to an increase in Partner engagement with schools of over 240%. It’s also resonated with schools and the wider community, with over 5,000 parents and teachers having downloaded over 50,000 interactive Bringing Skills to Life resources so far. We’re passionate about continuing to turn the creative minds of today into the world-renowned makers and innovators of tomorrow.

I have been working with Hopscotch for five years and it has been, and remains, an absolute pleasure. Our Bringing Skills to Life programme is a collaboration between us and them. They utilise all their own knowledge, combined with that of educational experts, to deliver content that is engaging, current, on brand and above all curriculum linked. They are creative and innovative with their thinking, which is reflected in changes to the programme that we are currently making. I highly recommend Hopscotch as an agency.

Emma Marchant, John Lewis, Manager – Sustainable Communities

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