Shell came to us wanting to create a programme that would help re-invigorate interest in STEM subjects, grabbing the attention of the broadest range of students to help ensure that fewer removed themselves from the STEM talent pool.
And so… The Bright Ideas Challenge was born! An annual schools competition to inspire young people about the positive role they can play in shaping and progressing the world we live in as the scientists and engineers of tomorrow. To drive entries, we manage a highly targeted comms strategy including PR and advertorial campaigns, create compelling education content and deliver engaging and insightful workshop sessions. The chance to imagine what the future could look like really resonated with students, inspiring over 400 teams to enter in the competition’s inaugural year. To really bring STEM learning to life, we also support Shell to recruit thousands of students to attend Make the Future Live, Shell’s festival of ideas and innovation, featuring hands-on activities, live science shows, careers inspiration and more.
To find out how we can help you.