Creative and communications campaign


They say seeing is believing. That’s why we developed a brand-new teacher-focused campaign for The National Autistic Society, which explores the day-to-day challenges of the school environment through the eyes of young people with autism. With increasing numbers of young people with autism being educated in mainstream schools, teachers were crying out for additional help and MyWorld answered this need. In just three months, over 6,000 teachers had signed up and secured an email engagement rate of four times the industry average. Today over 12,000 teachers are signed up to MyWorld, ensuring that more young people with autism are better understood and supported in schools than ever before.

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