Sam has 25 years of education and marketing experience, including extensive time working on many government behaviour change campaigns, as well as roles at Saatchi & Saatchi, DfE and COI. She leads on Hopscotch’s growth and development and works strategically across Shell, E.ON, DfE, Met Office, Barclays and Tech Partnership. Helping to transform the lives of young people is a passion and she is so proud that Hopscotch achieves that every day.
Spanning a career of over 25 years, Julie brings her experience as a primary teacher with her publishing, design and marketing expertise gained at Marks & Spencer to create first class education programmes. She leads on the development of high-profile creative campaigns for Barclays, John Lewis Partnership, WWF, Siemens, Marks & Spencer, BBC and DfT. Julie is passionate about creating stand out programmes fuelled by imagination and insight.
Nicola brings over 20 years’ communications experience to Hopscotch and is passionate about the power brands have to impact positively on society. Before Hopscotch, Nicola was Deputy MD at award-winning agency, Kaper, leading on clients such as IKEA, Virgin Trains and Fairtrade Foundation. She has also worked at Cancer Research UK and Dyson. Nicola focuses on the growth and development of Hopscotch, leading on strategic consultancy, marketing and PR, creativity and innovation.
Tiffany has over 17 years’ experience in education, marketing and behaviour change. As well as overseeing operations at Hopscotch, Tiffany directs LifeSkills created with Barclays and is immensely proud of the role her team plays in the programme’s impact on young people. Building on her work on Hopscotch’s public sector accounts, she is excited by the opportunities presented by securing a place on the new government agency framework.
Jenny is passionate about developing impactful award-winning campaigns that make a real difference to young people. Leading on marketing and PR at Hopscotch, she manages this for LifeSkills created with Barclays and BAFTA, as well as directing The Great War Debate for DfE. She has extensive experience managing communications campaigns, organising nationwide events, creating compelling education content, delivering in-depth research and more – making every day different and rewarding!
Ed works across John Lewis, DfT and IGD which is exactly what he loves about working at Hopscotch – immersing himself in a variety of businesses, supporting them to deliver initiatives which meet business goals, as well as education needs. He firmly believes a robust and rounded experience of education is the best way to have long-term positive impact on young people and their futures.
Hannah has risen up the ranks from intern to where she is now, and hasn’t looked back since! She supports the running of Shell’s schools’ STEM programme The Bright Ideas Challenge, as well as LifeSkills created with Barclays and loves how her role allows her to see the real and meaningful impact these projects can have on individuals and communities.
Katie leads the business development at Hopscotch, establishing relationships with corporates, charities and managing work through the government roster. She has over twenty years’ experience across a range of business sectors and major brands, including Virgin, Barclays, NEC, Visa, NatWest and the International Tennis Federation. Having begun her career in financial services marketing, Katie then spent six years in sports marketing and sponsorship.
Becky combines a passion for education with experience of delivering meaningful employability projects to young people, having managed partnerships with organisations to raise young people's aspirations. She currently leads on IGD’s Feeding Britain's Future programme and works with LifeSkills created with Barclays to expand reach, engaging with teachers and providing advice on the education landscape. She is also chair of governors at a primary school in East London.
Jas is a leading STEM expert and manages Shell, Siemens and Tomorrow’s Engineers education programmes. She has an MSc in Environmental Sustainability at the University of Edinburgh where she specialised in behaviour change, communications and sustainable development. Being creative and working closely with clients to develop exciting and impactful programmes for young people is what powers those pedals on her daily cycle to work!
Pippa joined Hopscotch as an intern and now works on programmes for Tomorrow’s Engineers, TFL and RSPCA. She graduated with a First Class BA honours degree from University of York, where she focused on the impact mental health and wellbeing has on young people. Bringing experience of education systems in South Africa, Australia and New Zealand, Pippa is passionate about developing campaigns that endeavour to broaden the horizons of each and every young person.
Richard graduated from the University of St Andrews with a 2:1 MA Honours in English and Modern History. Having guided hundreds of young people through the National Citizen Service, Richard joined Hopscotch to help develop educational programmes that bolster the skills of young people both inside and outside of the classroom.
Louise manages all financial processes at Hopscotch and has over 20 years experience, having worked for HSBC Investment Management and at Coutts as an analyst.
Louise has been instrumental in the financial management of Hopscotch and through her expertise has helped to grow and develop a first-class business.
Sophie has a passion for raising young people’s education and career aspirations and has worked extensively across a range of schools’ programmes to achieve this. Prior to joining Hopscotch, she managed apprenticeship programmes for the John Lewis Partnership. Now working across LifeSkills created with Barclays, the RNLI and IGD, she loves seeing first-hand the positive impact these education programmes have on young people.
Jane has worked across a wide range of industries; including Law, Retail and the Charitable sector, as well as in Higher Education and IT. She’s also a Pilates teacher!
As Office Manager, she aims to build upon the already happy, creative, professional environment for the Hopscotch team.
Jane’s drive and determination has also powered her through her international triathlon career, representing GB at Age Group World Championships.
Ellie works across a range of clients including Shell, Kellogg’s and DfE. She has an MSc in Environment, Culture and Society with Distinction from the University of Edinburgh, alongside a First Class Honours degree in BSc Geography from the University of Bristol. Most recently, Ellie worked at Marks & Spencer within their Plan A sustainability team and was a news and politics intern for the BBC, after becoming NCTJ qualified in 2012.
A communications expert, Iona works on Lifeskills created with Barclays and DfT’s road safety education programme. She honed her communication skills in the PR industry, co-ordinating high profile campaigns, including National Apprenticeship Week, World Mental Health Day and DfE’s campaign ‘Together, we can tackle abuse’. Her passion for education was first inspired by teaching at a school in Uganda during a year out before university.
Laura’s career spans 15 years, building partnerships between organisations through roles in the private and charity sectors. Her experience includes managing corporate volunteering and education programmes, alongside workshop delivery. Having worked extensively with schools in Tower Hamlets, she enjoys staying in touch with the area as a school governor. Through her work on LifeSkills created with Barclays and McDonald’s, she’s excited to help young people build their skills for the future.
Nina has over 20 years’ consumer and corporate PR and copywriting experience and has worked with brands and organisations as diverse as Microsoft, Flybe, TOMY, ChildLine and Visa to help bring their stories to life. At Hopscotch, she leads on developing PR campaigns, amplifying the impact and reach of education programmes through media outreach across digital, national, regional and education media.
Strategic & Creative Associate
Ellen is a strategic thinker with extensive experience in developing and coordinating education campaigns. Starting her career as a primary teacher, she has since led education programmes for organisations like Childnet, DfE-funded Kidscape and the Design Museum.
Working with Hopscotch, she combines an in-depth understanding of teaching, with her passion for inspiring positive change in the learning environment.
Tanya works on Barclays LifeSkills and John Lewis. Her initial interest in education first stemmed from studying Sociology and Social Policy at Leeds University, and completing several modules on class inequality and education. She has previously worked at Leeds City Council and TfL. She was part of a careers panel at Leeds Beckett University providing essential advice and information to students on how to gain work experience and finding placement year opportunities.
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