What we do..

Hopscotch develops creative education programmes and engaging learning resources that allow you to reach all of your target audiences in a unique way – from your staff and shareholders to your customers and the communities they live in.

Whether you’re in marketing, communications, corporate responsibility, community investment or HR, we can help you to develop a robust and impactful campaign.

We can advise you and help you to create inspiring programmes for:

• Early years to higher education

• Informal and formal learning environments

• Youth and school engagement

• Community and stakeholder relations

• Staff volunteering and training programmes

Our services dovetail together to provide you with cohesive and practical programmes that work:

Strategic Consultancy Education Programmes and campaigns Communications and school recruitment Sponsorship and partnership marketing Events

 

 

Strategic consultancy

Strategic consultancy is integral to the work we do. Using our insight and understanding of the education sector, we’re able to develop sound education-based business strategies that create powerful connections with all your target groups – staff, customers, young people, families and schools.

We can help you to:

• Develop CSR education plans, programmes and policies

• Create an employee volunteering programme

• Engage with early-years children through to higher-education students

• Understand the impact of changing education policy on your business, staff and customers

Education programmes and campaigns

The compelling marketing and CSR campaigns we create here at Hopscotch are very strong on educational integrity.

Everything we do, from concept through to creative development, marketing and delivery, is aimed at inspiring people to learn, whether in school or in their communities.

It’s crucial to get the balance right

The educational input of a project is only one side of the story, though. It needs to be married with the appropriate level of sensitive communication and marketing for use in schools and wider community groups – and that’s where Hopscotch’s experience is invaluable.
Our communications campaigns can include:

• Education resources and lesson plans

• Whole-school activities and campaigns

• Games and interactive whiteboard games

• Assembly presentations

• Fundraising campaigns

• Competitions

• Community programmes

• PR campaigns through schools

Communications and school recruitment

As well as creating the educational content for your programme, Hopscotch will also put together a robust communications plan to support the take-up and use of your resources or campaigns.

We market to schools and other groups in the community through a mix of media – everything from PR to digital – to ensure school, community, teacher and pupil engagement.

And, of course, to make sure your target group connects fully with your programme, communication will always be ongoing, whether it’s by means of a competition, workshops, assemblies, visits, special events or out-of-classroom learning opportunities.

We develop:

• Recruitment campaigns to drive school sign-ups

• Activation campaigns to make sure schools engage with your programme thoroughly

• Education PR campaigns to engage teachers, unions, governors and professional education bodies

• Consumer PR campaigns to reach young people, parents and families

Sponsorship and partnership marketing

To generate additional funding and add credibility and further marketing opportunities for your campaign, Hopscotch has all the credentials you need to secure the most suitable sponsors and partners.

We know exactly which organisations are interested in education and we’ll explore every avenue to secure support from partners in, for example, national and local government, relevant charities and other companies, weaving them into a bespoke sponsorship package for you.

We create:

• Sponsorship strategies

• Fundraising campaigns

• Sponsorship proposals

• Marketing partnership campaigns

Events

As part of your community communications project, Hopscotch can create an event concept and run it for you.

This could be anything from an experiential event in schools (like a drama tour or curriculum-related workshops) to bespoke staff training programmes.

To give you a good example of what we do, we ran The Co-operative’s Green Schools Revolution Live events programme, which involved getting over 6,000 young people along to exciting eco-activity days in 11 science and discovery centres up and down the UK.