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Wednesday sees the launch of the Conscious Advertising Network (CAN) of which Hopscotch are a founding member. We played a key role leading the working group on children's wellbeing in advertising. CAN is a voluntary movement of over 30 organisations, and 50 experienced industry players, supported by ISBA in the UK.

As technology continues to advance, it is becoming more and more integrated into how young people learn, create and discover themselves. To find out more about these developments, and their impact on education, in January some colleagues and I headed to Bett; the world’s biggest education technology event. Bett brings together educators, brands, media and anyone with an interest in the future of education under one (very large) roof at ExCel London.

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