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Meet the team

We have a passion for our work, our clients and our team. This drives us to do the very best. Our culture is friendly, open, professional and collaborative.

Sam Mercer

Sam Mercer

Co-founder

Sam has worked in communications for 30 years specialising in behaviour change campaigns with a focus on creating social impact through education. Sam has worked closely with the agency’s top 25 clients advising on education policy, strategic comms and creating lasting programmes with impact and purpose. Helping to transform the lives of young people is a passion and she is so proud that Hopscotch achieves that every day.

Julie Noble

Julie Noble

Co-founder

Julie has combined her experience as a primary teacher with her marketing and communications expertise to create some of the UK’s leading education programmes with impact. She is passionate about the development of stand-out programmes fuelled by imagination and insight to inspire young people, change behaviours and create opportunities for the future.

Marcus Hernon

Managing Director

Marcus has over 20 years integrated marketing experience working on a number of award winning campaigns across public and private sector. With a particular interest in behaviour change campaigns, Marcus is passionate about the role of communications and creativity as a force for good and making a positive impact on people’s lives through education.  

Tiffany Barwick

Tiffany Barwick

Deputy Managing Director

Tiffany has over 20 years’ experience in education, marketing and behaviour change. She oversees client services, agency partnerships and our role on the CCS Framework. She has managed high profile campaigns in both private and public sector include LifeSkills created with Barclays, THINK! Road Safety for DfT. She is immensely proud of the role Hopscotch plays in creating impact in education.

Louise Herbert

Louise Herbert

Finance & Operations Director

Louise manages all financial processes at Hopscotch and oversees operations. She has over 20 years experience of working in the financial industry. Louise has been instrumental in the financial management of Hopscotch and through her expertise has helped to grow and develop a first-class thriving business.

Jenny Anderson

Jenny Anderson

Associate Director

Jenny has been with Hopscotch since 2015 and has extensive experience in creating and marketing award-winning education programmes. She is passionate about working with businesses to develop initiatives that are grounded in insight, inspire action and deliver impact. In her spare time, she volunteers with a local charity that provides training and jobs for refugees.

Becky Feetham

Becky Feetham

Associate Director

Becky has more than ten years’ experience in the UK education sector, delivering impactful programmes that go beyond the traditional curriculum. She loves being able to partner with organisations to make a real difference to young people’s skills, aspirations and wellbeing. Her expertise includes in curriculum and content development, social responsibility strategy and stakeholder engagement.

Mike Sansom

Associate Director

Mike has over 14 years of experience leading award-winning advertising, marketing and strategic campaigns across a range of public and private sector clients. At Hopscotch, Mike works closely with clients to develop purpose led strategic programmes, comms plans and business strategies which change behaviour and make a real impact.

Jasmine Kubski

Jasmine Kubski

Associate Director

Jas is a leading STEM expert and manages Shell, Siemens and Tomorrow’s Engineers education programmes. She has an MSc in Environmental Sustainability at the University of Edinburgh where she specialised in behaviour change, communications and sustainable development. Being creative and working closely with clients to develop exciting and impactful programmes for young people is what powers those pedals on her daily cycle to work!

Sophie Farrington

Sophie Farrington

Education Strategist

Sophie has a passion for raising young people’s education and career aspirations and has worked extensively across a range of schools’ programmes to achieve this. Prior to joining Hopscotch, she managed apprenticeship programmes for John Lewis. Now working across LifeSkills created with Barclays and our work for The Gatsby Foundation she loves seeing first-hand the positive impact these programmes have on young people and their families.

Becky Hipkiss

Becky Hipkiss

Account Director

Becky works across a range of clients at Hopscotch, leading on the GSK STEM Education programme and a new video-led digital platform for Sport England. She also works across RSPCA, Network Rail and the Gatsby Foundation. Becky has extensive experience in digital and marketing education-focused campaigns, having previously worked on a number of high profile youth programmes covering STEM, citizenship and health and wellbeing. 

Stephanie Speight

Stephanie Speight

Account Director

Having previously worked on integrated campaigns for World Book Day and The London Book Fair, at Hopscotch she brings her creativity and love of words to work for Microsoft, the Gatsby Foundation, LifeSkills created with Barclays and more.

Clémence Bernard-Colombat

Senior Account Manager

Clémence has a background in PR and Communications, within sustainability and CSR. She is passionate about delivering impactful campaigns to drive behavioural change and making a difference to young people’s lives. At Hopscotch, she works across GSK STEM Education, Shell’s STEM competition and the Gatsby Foundation career programme.

Eloise Turner

Eloise Turner

Account Manager

Eloise has gained lots of marketing and comms knowledge having worked with a range of organisations in the education, women’s health and global logistics industry. With experience in content creation, copywriting and social media she brings her passion for reaching the younger audience when working on projects for Sport England and LifeSkills created with Barclays.
Craig Ritchie

Craig Ritchie

Account Manager

Craig has a passion for empowering young people from disadvantaged backgrounds and delivering campaigns with a social impact. He has a background in client-servicing and holds specialist knowledge of the STEM and Careers pathways. At Hopscotch, Craig works across Health Education England, the Scottish Environment Protection Agency and DP World.

Azza Abdulla

Senior Account Executive

Azza has a background in digital marketing and has experience working across the charity and Higher Education sectors. She is passionate about inclusive learning and breaking down barriers to education. At Hopscotch, she works on LifeSkills created with Barclays, Shell's STEM competition and more.

James Rufus

Account Executive

James has previous experience in education, charity, and marketing. He has a passion for mentoring youth and empowering underprivileged children to fulfill their potential. As an Account Executive, James works across LifeSkills with Barclays, Microsoft, London Enterprise Adviser Network and Think Through Nutrition.

Lizzie Ferris

Account Executive

Lizzie has a first-class BA Honours in English Language from Sheffield Hallam University. She has spent over 6 years volunteering and working with young people and is passionate about making a positive impact in young people’s lives. 

Abi Hopkins

Operations Manager

Abi manages the operations at Hopscotch and covers HR, facilities, office and IT management. She also has a background in PR, with over 20 years’ experience working on a broad range of consumer brand campaigns. In her role in the agency, she is able to utilise both her operations and PR expertise.

Katie Brookes

Katie Brookes

Business Development

Katie leads the business development at Hopscotch, establishing relationships with corporates, charities and managing work through the government roster. She has over twenty years’ experience across a range of business sectors and major brands, including Virgin, Barclays, NEC, Visa, NatWest and the International Tennis Federation. Having begun her career in financial services marketing, Katie then spent six years in sports marketing and sponsorship.

Ellen Ferguson

Ellen Ferguson

Creative Strategist & Arts Educator

Ellen is a creative strategist and educator with a focus on how the arts can fuel learning across subjects and develop critical thinking skills. Previously a primary school teacher, she has since led education initiatives for the Design Museum, Childnet International, Moshi Monsters, Norfolk County Council and the Council of Europe. She recently led a collaboration with artists and designers to encourage young people to consider creative industries careers. 

Nina Otero

Nina Otero

PR Associate

Nina has over 20 years’ consumer and corporate PR and copywriting experience and has worked with brands and organisations as diverse as Microsoft, Flybe, TOMY, ChildLine and Visa to help bring their stories to life. At Hopscotch, she leads on developing PR campaigns, amplifying the impact and reach of education programmes through media outreach across digital, national, regional and education media.

Jill Elston

Jill Elston

Research Associate

Jill is an education sector research expert with extensive experience conducting focus groups and running online forums with young people and engaging with a diverse audience of secondary school students to provide insight for the Gatsby Foundation.

 

Jill is a member of the Market Research Society (MRS), the Independent Consultants Group and has completed MRS-accredited training to become an Advanced Qualitative Practitioner.

Get in touch

If you’re interested in working at Hopscotch, we’d love to hear from you.