Through Sport England’s Active Lives Children & Young Peoples Survey (March 2019) we know that there is a gender gap between active girls and boys; the number of girls who are active every day in years 1-2 is 15% in comparison to 19% of boys. As age increases, the gender gap is sustained and becomes wider from years 5-6 onwards.
Only 10% of girls aged 13-16 meet the recommended 60 minutes of activity per day, and by age 16-17, 64% of girls will have dropped out of sport (P&G 2016). One contributory factor is that 28% do not do any other exercise except school PE and only 23% overall really enjoy it (Women in Sport & YST 2017). PE at school can be instrumental in deciding an individual’s ongoing perception, commitment and enjoyment of sport and exercise, however it is clear the current offer in schools is failing to engage and meet the needs of many teenage girls.
We are working on a project to produce a Netflix-style digital library with a wide variety of workout videos that will be mainly used in PE lessons by girls aged 13-16 who are disengaged from the traditional PE offer.
We're looking to appoint a partner who will work with us from the outset to ensure the platform is built on insight. Using your experience, we want you to lead insight and research in schools to scope out the best options for implementation of the digital resource to ensure it is fit for purpose for teachers, in addition to running focus groups with teens to help co-create the content for the digital library. You will establish an evaluation framework for the entire programme, including the pilot, and revisit this to assess impact. You will demonstrate that the outcomes and outputs agreed have been fulfilled in both stages and that the pilot is adequately assessed to inform future full-scale roll out.
If you are interested in the opportunity to work with us and would like a copy of the proposal brief, please get in touch with Becky on email@example.com.
Deadline for proposal submission is 9am, Friday 6 December 2019.