Start saving lives today: behaviour change in action

RNLI lifeboat

We’re delighted to have worked with the RNLI, supporting its mission to halve drowning in the UK and Ireland by 2024. We’ve developed an impactful set of behaviour change resources highlighting the importance of making safe decisions around bodies of water. Working with key RNLI stakeholders and Inspired Films, we based ourselves in Exmouth for a week to create seven point of view films to place young people at the heart of dangerous situations, giving them the opportunity to explore the potential consequences of their actions from the safety of the classroom.

At Hopscotch we take a human centred approach and put co-creation at the heart of everything we do. We visited Acland Burghley School who kindly allowed us to run a session with educators and students testing the language of the scripts prior to our filming week in Exmouth.

Our behaviour change films have not only been focused on student decisions but also on encouraging educators to bring water safety into their classrooms. From filming a lifeboat launch at sunrise, to getting a whole class to demonstrate the float like a star position, we pulled out all the stops to produce an inspirational engagement film to engage educators and raise awareness of the aims of the RNLI youth education and water safety messaging. Check out the video below and do share it with any educators you may know. 

That drowning is the third most common form of accidental death in children in the UK is a shocking statistic and the frequency of tragic headlines makes it clear that more needs to be done. Education is therefore critical in combating drowning amongst young people and we’re proud to have been part of something that has the ability to change people’s behaviour and ultimately save lives.

About the author

Richard Brown

Richard works on education programmes for Barclays, Shell, Vodafone and Kellogg's. Richard graduated from the University of St Andrews with a 2:1 MA Honours in English and Modern History. Having guided hundreds of young people through the National Citizen Service, Richard joined Hopscotch to help develop educational programmes that bolster the skills of young people both inside and outside of the classroom.


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