Following a strategic review of the existing campaign, we worked with the Department for Transport to re-invigorate the THINK! behaviour change campaign and help spearhead its drive to encourage schools to reprioritise road safety in schools.
Targeted at 3-16-year olds we co-created content with young people, stakeholders including Brake and Bikeability, teachers and parents. The resources include films, songs, lesson plans, bite-size activities and interactives.
To make the campaign feel local we created a new THINK! interactive map allowing young people, teachers and parents to type in any postcode to identify local road incident hotspots, based on live data. This ability to localise and make it more relevant to young people was key to encouraging better road safety.
To ensure reach for the campaign, we’ve worked with DfT on a marketing and PR campaign targeting teachers and parents at relevant times, including summer holidays, back to school and road safety week.
We’re really proud to be part of this new campaign. Serious accidents involving young people have dramatically declined since the first campaign in 1979 but that trend can only continue if road safety is prioritised in schools.
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