Showcasing the breadth and vibrancy of engineering careers

Hopscotch helped to bring The Year of Engineering to life in schools, providing strategic insight through an education lens on stakeholder activities, PR and communications. We also created teaching resources for the year-long campaign, to embed the campaign in schools.

We initiated a best-practice criteria against which STEM resources from across the engineering industry were reviewed, to identify the best available to teachers. Almost 300 individual resources went through the process, with 70 of the highest rated ones published on the Year of Engineering schools hub online.

Having helped to curate the schools hub, we managed a targeted comms strategy, engaging schools with the resources and opportunities offered by engineering bodies, corporations, and charities, to showcase the breadth and vibrancy a career in engineering can offer.

We also activated a summer holiday campaign, The Holiday Makers, providing ‘STEM challenge card packs’ for use in the classroom before and after the holidays as well as messaging to engage parents.

In the first six months there were over 10,000 visits to the schools resource page and 3,000 resource downloads in the first six months of the Year of Engineering. And more than 1,700 teachers requested Holiday Makers challenge card packs reaching 60,000 children aged 7-11 years old.

Media coverage included Netmums, Mumsnet and CBeebies and news coverage in regional titles and key education media.


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