Hopscotch revamped McDonalds’ existing education resources and the digital platform, bringing it into line with their Global Youth Opportunity strategy.
Working alongside careers specialists and business, food technology and economics educators we helped to re-work the resources, ensuring relevance by bringing them in line with both the Government’s careers strategy and new business and economic curricula. We looked at the user journey of the site and streamlined the journey for educators, ensuring a smooth passage from one resource to the next, along with developing a fresh new look and feel for the resources. They launched in April 2020.
Explore the resources here.
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