The Bright Ideas Challenge

Shell wanted a campaign that would help re-invigorate interest in STEM subjects, grabbing the attention of the broadest range of students to help ensure that fewer removed themselves from the STEM talent pool.

And so… The Bright Ideas Challenge was born!

Now in its fourth year, this exciting and engaging STEM programme asks students to imagine what the future could really look like. By giving them a chance to think about shaping and progressing the world we live in, the campaign aims to inspire young people to want to become the scientists and engineers of tomorrow.

At concept stage, we designed the campaign identity and visuals and produced video content to kick-start the competition and inspire stakeholders.

Now we continue to iterate the campaign and run a highly targeted comms strategy including PR and advertorial campaigns, create compelling and exciting education and video content and deliver engaging and insightful workshop sessions. We also evaluate it yearly.

To date 13,000 students have entered the challenge with over 8,000 education resources downloaded. And 100% of teachers agreed it helped students link their STEM skills to the real world.

Our PR campaigns have generated 10m OTS and 250 pieces of media coverage, helping to reach 15 million consumers between 2016-2017. 

To really bring STEM learning to life, we also support Shell to recruit 6,000 students to attend Make the Future Live, Shell's festival of ideas and innovation, featuring hands-on activities, live science shows, careers inspiration and more. 

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