Engineering is one of the UK’s most economically important industries and most exciting potential careers but we’re suffering from a serious shortfall in engineers. Siemens wanted to find a way to redress this and wake the future talent that we know is out there and get them excited about studying STEM.
The Curiosity Project does exactly what its name suggests, sparking young people’s interest in having fun with science and engineering, both in the classroom and at home.
We planned sponsorship activation, created and delivered a whole host of content, from education resources, event activities and marketing assets. Our communications plan reached out directly to schools via email and direct mail and we managed a social media campaign around key events.
We also created 'DIY Science' films for Siemens' YouTube channel, designed to give parents fun science experiments to do with their children over the school holidays.
To date, unique visits to the website have increased by 55% and social posts are among the top performing on Siemens UK social channels.
"Hopscotch provides a unique combination of data driven strategy development, delivery and creativity. The team is engaging to work with and offer real insight into today’s classroom and the marketing practices that can cut through the noise within education; without losing focus on what matters – namely the audience and what is really adding value to them."
Lee Dryden, Siemens, Senior Communications Manager – Strategy and Content, Communications & Government Affairs
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